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reading|visokij-riven|mass-media-visokij-riven|
Читання|Високий рівень|Mass media|
Прочитайте текст та виберіть правильну відповідь. Read the text and choose the correct answer.
The power of advertising
Where would modern society be without advertising? Individual advertisers might think they are just trying to sell a particular product but advertising as a whole sells us an entire lifestyle. If it weren't for advertising the whole of society would be quite different. The economy, for instance, would be plunged into a crisis without the adverts and all the publicity that fuel our desire for limitless consumption. As John Berger observed in his book "Ways of Seeing", all advertising conveys the same simple message: my life will be richer, more fulfilling once I make the next crucial purchase. Adverts persuade us with their images of others who have apparently been transformed and are, as a result, enviable. The purpose is to make me marginally dissatisfied with my life - not with the life of society, just with my individual life. I am supposed to imagine myself transformed after the purchase into an object of envy for others - an envy which will then give me back my love of myself. The prevalence of this social envy is a necessary condition if advertising is to have any hold on us whatsoever. Only if we have got into the habit of comparing ourselves with others and finding ourselves lacking, will we fall prey to the power of advertising. While fanning the flames of our envy advertising keeps us preoccupied with ourselves, our houses, our cars, our holidays and the endless line of new electronic gadgets that suddenly seem indispensable.
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The power of advertising
Where would modern society be without advertising? Individual advertisers might think they are just trying to sell a particular product but advertising as a whole sells us an entire lifestyle. If it weren't for advertising the whole of society would be quite different. The economy, for instance, would be plunged into a crisis without the adverts and all the publicity that fuel our desire for limitless consumption. As John Berger observed in his book "Ways of Seeing", all advertising conveys the same simple message: my life will be richer, more fulfilling once I make the next crucial purchase. Adverts persuade us with their images of others who have apparently been transformed and are, as a result, enviable. The purpose is to make me marginally dissatisfied with my life - not with the life of society, just with my individual life. I am supposed to imagine myself transformed after the purchase into an object of envy for others - an envy which will then give me back my love of myself. The prevalence of this social envy is a necessary condition if advertising is to have any hold on us whatsoever. Only if we have got into the habit of comparing ourselves with others and finding ourselves lacking, will we fall prey to the power of advertising. While fanning the flames of our envy advertising keeps us preoccupied with ourselves, our houses, our cars, our holidays and the endless line of new electronic gadgets that suddenly seem indispensable.
Виберіть, речення правильне чи ні. Сhoose whether the sentences are true or false.
Advertising is related to making us buy a certain product.
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Advertising has greatly influenced modern society.
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Advertising has led to world’s economy crisis.
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Without advertising we wouldn’t consume so much products.
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Advertising strives to persuade a customer about all drawbacks of selling.
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Advertising manipulates us by displays us happy images of people who have already tried this product.
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Advertising is aimed making people envious.
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Advertising is aimed at improving my mood.
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Due to advertisement people feel lack of self-confidence.
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Advertising tries to convert a person into an object of envy.
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Advertising has made use comparing with other people.
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