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reading|serednij-riven|mass-media|
Читання|Середній рівень|Mass media|
Прочитай текст та вкажіть в завданні в якому абзаці (АBCD) про це йдеться. ABCD може вживатися більше ніж один раз. Read the text and decide which paragraph (ABCD) says. ABCD can be used more than once.
Advertising
(A) In our digital age media consumption is steadily on the increase, with the Internet, social networks and television taking first place across generations. Psychologists and educators have often pointed out that children represent a particularly captive audience. (B) Recent studies in the USA reveal that young people aged 8 to 18 spend an average of more than seven hours daily using some kind of entertainment media. Consequently, all sorts of businesses, large and small, take advantage of the extensive media usage and spend enormous amounts of money targeting children with commercials. According to market researchers children aged 2–11 watch more than 25,000 advertisements a year on TV alone. (C) There is general agreement that advertising is necessary because it helps firms to boost sales and thus generates jobs. In addition, it helps finance not only TV programmes, but also cultural and sporting events, many of which could not be staged without donations from industry. (D) The food industry is one of the biggest spenders on the advertising market and has developed special strategies to market foods and beverages to children on television, on the Internet, on mobile phones, in magazines, through product placement in movies and video games.
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Advertising
(A) In our digital age media consumption is steadily on the increase, with the Internet, social networks and television taking first place across generations. Psychologists and educators have often pointed out that children represent a particularly captive audience. (B) Recent studies in the USA reveal that young people aged 8 to 18 spend an average of more than seven hours daily using some kind of entertainment media. Consequently, all sorts of businesses, large and small, take advantage of the extensive media usage and spend enormous amounts of money targeting children with commercials. According to market researchers children aged 2–11 watch more than 25,000 advertisements a year on TV alone. (C) There is general agreement that advertising is necessary because it helps firms to boost sales and thus generates jobs. In addition, it helps finance not only TV programmes, but also cultural and sporting events, many of which could not be staged without donations from industry. (D) The food industry is one of the biggest spenders on the advertising market and has developed special strategies to market foods and beverages to children on television, on the Internet, on mobile phones, in magazines, through product placement in movies and video games.
Прочитай текст та вкажіть в завданні в якому абзаці (АBCD) про це йдеться. ABCD може вживатися більше ніж один раз. Read the text and decide which paragraph (ABCD) says. ABCD can be used more than once.
Which paragraph says that small kids spend a lot of time watching TV without parents?
Прочитай текст та вкажіть в завданні в якому абзаці (АBCD) про це йдеться. ABCD може вживатися більше ніж один раз. Read the text and decide which paragraph (ABCD) says. ABCD can be used more than once.
Which paragraph says that lots of advertising companies try to target kids with advertisements?
Прочитай текст та вкажіть в завданні в якому абзаці (АBCD) про це йдеться. ABCD може вживатися більше ніж один раз. Read the text and decide which paragraph (ABCD) says. ABCD can be used more than once.
Which paragraph says that children are important target group for advertising?
Прочитай текст та вкажіть в завданні в якому абзаці (АBCD) про це йдеться. ABCD може вживатися більше ніж один раз. Read the text and decide which paragraph (ABCD) says. ABCD can be used more than once.
Which paragraph says that lots of advertising can be found on mobile phones?
Прочитай текст та вкажіть в завданні в якому абзаці (АBCD) про це йдеться. ABCD може вживатися більше ніж один раз. Read the text and decide which paragraph (ABCD) says. ABCD can be used more than once.
Which paragraph says that advertising improves the sales?
Прочитай текст та вкажіть в завданні в якому абзаці (АBCD) про це йдеться. ABCD може вживатися більше ніж один раз. Read the text and decide which paragraph (ABCD) says. ABCD can be used more than once.
Which paragraph says that media consumption has greatly developed over the last years?
Прочитай текст та вкажіть в завданні в якому абзаці (АBCD) про це йдеться. ABCD може вживатися більше ніж один раз. Read the text and decide which paragraph (ABCD) says. ABCD can be used more than once.
Which paragraph says that advertising gives money to TV programs?
Прочитай текст та вкажіть в завданні в якому абзаці (АBCD) про це йдеться. ABCD може вживатися більше ніж один раз. Read the text and decide which paragraph (ABCD) says. ABCD can be used more than once.
Which paragraph says that the product can be advertised in a movie too?
Прочитай текст та вкажіть в завданні в якому абзаці (АBCD) про це йдеться. ABCD може вживатися більше ніж один раз. Read the text and decide which paragraph (ABCD) says. ABCD can be used more than once.
Which paragraph says that food industry focuses much on advertising?
Прочитай текст та вкажіть в завданні в якому абзаці (АBCD) про це йдеться. ABCD може вживатися більше ніж один раз. Read the text and decide which paragraph (ABCD) says. ABCD can be used more than once.
Which paragraph says that we live in era of digital media?
Прочитай текст та вкажіть в завданні в якому абзаці (АBCD) про це йдеться. ABCD може вживатися більше ніж один раз. Read the text and decide which paragraph (ABCD) says. ABCD can be used more than once.
Which paragraph says that lots teenagers use media for the sake of entertainment?
Прочитай текст та вкажіть в завданні в якому абзаці (АBCD) про це йдеться. ABCD може вживатися більше ніж один раз. Read the text and decide which paragraph (ABCD) says. ABCD can be used more than once.